Parx France extents its EasyPark offering to city of Lille
PARX FRANCE EXTENDS ITS EASYPARK™ SOLUTION TO LILLE, FRANCE'S FOURTH LARGEST METROPOLITAN AREA, WITH 1.1 MILLION RESIDENTS EasyPark™ has now been adopted in approximately 20 French municipalities since its first introduction in the past year
(CARTES '11 - Paris), Lille, France & Iselin, NJ, November 14, 2011 - PARX Ltd. today announced that its subsidiary, PARX France have signed an agreement to deploy its EasyPark™ parking management system in Lille, France. The Lille metropolitan area has a population of 1.1 million with approximately 0.5 million vehicles and is the first of France's four largest urban areas to join the growing deployment of the EasyPark™ solution. In the past year, EasyPark™ has been adopted in approximately 20 French municipalities under the service brand PIAF™.
PARX's EasyPark™ system implementation will upgrade Lille's existing parking payment methods, such as paper parking tickets and "Pay and Display" machines to create a more user-friendly experience for drivers and a lower cost and more efficient operation for the city. Users will be able to re-load their PIAF™ cards at any of the 29 public reloading points located in tobacco and lottery shops across the city, or directly from their personal computer via the PARX France web site at www.monpiaf.fr.
PARX France manages the EasyPark™ deployments across France under the PIAF™ name. PARX France has contracted with Optimal Parking Control ("OPC") of Belgium to provide the EasyPark™ system for Lille's PIAF™ rollout. OPC manages parking operations in over 20 municipalities in Belgium, three of which have already implemented EasyPark™, and its appointment to manage Lille's parking system represents its initial entry to the French market.
EasyPark™ is a unique parking management solution that delivers a quick, flexible and convenient service for drivers, without the substantial investments in infrastructure, maintenance and overhead required to operate other parking solutions. The system utilizes a unique in-car electronic device that is placed in the window when parking, where it can be verified wirelessly. The device tracks parking usage and processes parking payments, providing a user-friendly experience that eliminates the need for cash or change and reduces the time required to find and utilize traditional parking meters.
PARX's Chairman, Oded Bashan, commented, "We are pleased with the fact that the city of Lille has joined many other cities across France in providing their drivers the convenience, security and flexibility of our EasyPark™ solution. This new deployment underscores the clear benefits and efficiency our turnkey parking management solution delivers to municipalities and drivers alike. Importantly, the EasyPark™ model minimizes upfront municipal investment while also enhancing the revenue potential and efficiency of parking operations. Our experience has shown that the growth of these programs will accelerate as consumer awareness and word of mouth stimulate demand."
EasyPark™ Case Study - Israel
Since its launch in Israel in 2000, the EasyPark™ deployment has grown to approximately 700,000 users in more than 40 municipalities across Israel, representing nearly 60% penetration of Israel's 1.2 million drivers. The Israeli EasyPark™ business generates annual device sales and service fees totaling approximately $2.5 million as of year-end 2010. On a global basis, EasyPark™ has been successfully deployed in over 110 municipalities around the world with over 1.1 million devices sold to date.
The EasyPark™ system offers a unique on-street and off-street parking management solution without expensive infrastructure and construction requirements or ongoing maintenance or paper tickets. EasyPark™ utilizes small in-car devices to create a uniquely convenient user experience that eliminates the need for cash or change and reduces the time required to manage the driver's parking needs. Drivers can securely deposit additional parking funds for the device either online or through public reloading stations.
EasyPark™ system provides detailed reports to the municipality that allow them to monitor and manage parking patterns across the city. The system easily supports multiple rates, tariffs and currencies and provides robust security. Additionally, EasyPark™ eliminates most of the costs of conventional parking solutions, their installation and maintenance, and fairly allocates the cost of the parking devices to those who are utilizing the system.
About PARX Ltd. (www.parxglobal.com)
PARX Ltd. is a wholly-owned subsidiary of OTI (NASDAQ GM: OTIV), responsible for developing, marketing, operating and distributing advanced parking solutions, including EasyPark™ on a global basis. PARX currently serves over 110 municipalities around the world.
About PARX France ( www.monpiaf.fr)
PARX France is a wholly-owned subsidiary of PARX Ltd., responsible for the implementation of the EasyPark™ system in France and Belgium, under the PIAF™ brand. PIAF is an acronym for Parcmètre Individuel À Fente (which is roughly translated as "Individual Parking Meter with Smart Card Slot").