Case Studies
EasyPark in Israel
Since 2000, Parx’s sister company, EasyPark Israel Ltd, has been operating the EasyPark parking solution in Israel. As the operator, EasyPark Israel is responsible for promoting the solution with local authorities and adding new cities to adapt it, setting up sales networks and distribution channels, selling and marketing the devices to consumers, setting up reloading stations at merchants locations and providing them training and guidance services, clearing proceeds between different cities, providing customer service in the form of a helpdesk, and managing a local web site.
Today EasyPark is operating nationwide in more than 30 municipalities and 100 parking zones in Israel, and it services more than 650,000 subscribers.
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About 70% of the on-street parking payment in Israel is done using EasyPark, replacing legacy municipal parking punch cards which drivers had to buy in advance in designated stores. EasyPark Israel is operating a network of over 300 loading locations including post offices, city halls and convenience stores. In order to respond to new market requirements as the project matured, new features such as continuous parking and daily parking were added to the system. |
One of EasyPark's Service Centers in Tel Aviv, Israel
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EasyPark in Bermuda
The small group of islands in the North Atlantic Ocean was using paper based parking booklets for on-street parking. With cumbersome cash collection process and high operating expenses, Bermuda was looking for a better solution for parking payment. In 2009, Agility Ltd, a local company, became an EasyPark franchisee in the Caribbean Islands.
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EasyPark in Bermuda implemented an aggressive marketing campaign which included a launch press conference with the Mayor of the capital city of Hamilton, TV and radio commercials, newspaper ads, website, social marketing strategies and more. Within six months, EasyPark in Bermuda reached a 25% penetration rate and has more than 30 loading stations across the island situated in convenience stores, gas stations and at Hamilton airport. EasyPark Bermuda won a prestigious local award for new technology in 2010. |
EasyPark Ad in Bermuda
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